Victims & Citizens

I designed and produced an illustration for a poster campaign for the association Victimes & Citoyens designed by the Joga agency and produced by Watchout.

Since its beginnings, the history of humanity has been a long path of evolution. Between the war against our predators, advances in medicine, the invention of the monetary system or even the conquest of space, what would our ancestors, who risked their lives for us, say if they saw that we were ready to unnecessarily lose ours on the way? This is the idea behind the new poster campaign of the association Victims & Citizens – specialized in supporting victims of road accidents.