The museum of the Institute of the Arabic World

Co-conception et co-réalisation with Laurent Ungerer and Marco Maione, of an advertising campaign for the launch of the new museum of the Institute of the Arabic Wolrd.

We have worked on a series of iconic words to express the spirit of the museum. Starting from those words,  we have created 200 visuals that lead to 200 unique posters spread all over Paris’ subway.

We have also developed a pattern to celebrate the 25th birthday of the Institute and an animated campaign for the TV and the movie theaters.